Children and adolescents from all over Russia can show their creative abilities on the site pokolenie.mts.ru, win training in the capital from the masters of Russian art and help seriously ill children with their talent.
In the new season of Generation M, participants will have 12 contests in various creative areas. To the already familiar nominations - photography, dance, vocals, acting - new ones were added: robotics, video blogs, ethnic music. One of the brightest novelties of this season is the Seasons Landscape Contest with the support of the EKSMO Publishing House. The best illustrations drawn by participants aged 11-18 will be included in a special edition of books by Russian classics: Pushkin, Tyutchev, Yesenin and others. Winners of other nominations will receive no less fantastic prizes: a trip to visit the creators of Smesharikov, creating their own collection together with famous Russian designers, performing on the same stage with the famous Fidgets, shooting in Yeralash and other opportunities to show their talent at the whole country.
“Thanks to the use of digital technologies and an alliance with recognized masters of culture, MTS managed to create a working digital platform to support young talents in various fields of creativity,” said Ekaterina Filatova, head of MTS charitable programs, leader of the Generation M project.
Each child who has uploaded his work to the site pokolenie.mts.ru becomes a part of a large charitable project and helps to save the lives of seriously ill children. All online activities of Generation M participants on the official sites of the project - the website, the VKontakte group, the Instagram page - are converted by MTS into real money at the rate "1 action = 1 ruble" and sent to the treatment of seriously ill children. During the existence of the project, 15.4 million rubles were collected and operations were performed on 42 children.
To participate in contests, you need to go to the site pokolenie.mts.ru, select the desired age category and one or more directions presented in it. Children 6-18 years old can take part in creative contests.