Boris Mashkovtsev, the new general director of the Soyuzmultfilm studio, has become the next guest of the "Culture Code" program on Komsomolskaya Pravda radio. He talked about the animation projects the company is currently engaged in and how they are funded.
more on the topic Director of Soyuzmultfilm explained why rebranding old cartoons Boris Mashkovtsev answered the most pressing questions about the new episodes of the project "Just you wait!"
The presenter reminded the guest that the world leader in animation, Disney studio was one of the first to move away from "purely children's" cartoons and began to expand the audience. Today, a good example of a painting for all ages is "Shrek", which both the 40-year-old man and his schoolchildren laugh at.
Mashkovtsev agreed that expanding the audience was necessary and added that Soyuzmultfilm had already taken this path. “In our country there is a stereotype that animation is something for children. And ten years ago we were fighting, in principle, with the stereotype that animation can have some kind of age rating, that some cartoons are younger, and some are older,”he said.
The guest of the program said that this year Soyuzmultfilm began to demonstrate two projects that are designed for schoolchildren, not small children. We are talking about the series "Pirate School" and "Peter and the Wolf", which is made by one of the founders of "Smesharikov" Alexei Lebedev. Also, the studio looks at the family audience, in which the audience is not only children, but their parents. But Mashkovtsev has not yet named such projects.